Posted by Tony on 01.04.11
Young entrepreneur Alexis Smith identified a gap in the lingerie market and approached AYO Media to develop a web platform for selling her innovative product.
Women like Alexis who had undergone breast augmentation struggled to find their perfect bras and the market didn’t cater adequately for their needs.
Alexis seized the opportunity to provide attractive and well manufactured bras to satisfy the needs of her target market. The bras are designed for heavy support without losing their sex appeal and aimed at women with small backs and large cup sizes.
AYO Media developed an ecommerce platform to sell the underwear in partnership with cosmetic surgeons – initially there will be 3 collections and 4 different lingerie sets with more to follow in the future.
Please visit www.alexissmith.eu
