Posted by Tony on 23.11.11

Having previously worked together to deliver real time results for the 2011 Great North Run, AYO Media and HS Sports teamed up again to develop a digital user interface for Britain’s Olympic BMX Squad.

The athletes required an all-encompassing system that would capture track segment times, relay them to a monitoring station and easily filter the data to analyse their performances. HS Sports supplied the tracking systems, which then integrated with the interface designed by AYO Media, fulfilling all the requirements of the BMX squad.

Graham Smith, Director at HS Sports, emphasised the crucial part AYO’s digital expertise played in bringing the concept to life:

“AYO Media’s know-how really impressed us on the Great North Run project, which is why we ultimately awarded the contract to them – for Olympic athletes, like all our clients, only the highest-quality product would be adequate, which is why we needed a partner capable of delivering at the highest level.”

Kevin Reece, Technical Director at AYO Media, highlighted the prestige the project brought with it:

“We were all very excited to work with the BMX Olympic squad. Supporting our nation’s athletes gave us that extra motivation to push the boundaries and deliver a system exceeding client expectations in a very short timeframe.”